“The Cigarette: A Political History [Harvard UP, 2019, by Sarah Milov] is a history of tobacco in the twentieth century that places farmers, government officials, and citizen-activists at the center of the story. Rather than focusing exclusively on “Big Tobacco,” I argue that  domestic and global cigarette consumption rose through the efforts of organized tobacco farmers and US government officials; and that it fell as a result of local government action spurred by the efforts of citizen-activists and activist lawyers.”