Natasha Frost in Gastro Obscura, 25 January 2018, about tasteless “white whiskey” in America.
Focuses on John Martin who, among other things, helped invent the Moscow Mule.
“Until the 1930s and 40s, [vodka] had been strange, foreign, and little known [in the USA].”
Slow start after repeal of Prohibition until unexpected success in Columbia, SC, where it was accidentally sold as “white whiskey.”
For an obit of John G. Martin, see New York Times, 31 May 1986. Born in the UK and a graduate of Cambridge University, Martin died at age 80.