This paper discusses changing views about gender and drinking in Sweden c. 1830–1922. The author posits that the emergence of bourgeois morals in the 19th century were associated with a decline in the tolerance for female alcohol consumption, and also shows how the values, norms, and activities of the temperance movement interconnected with religion and notions of purity. Yet, in spite of hardening attitudes against women’s drinking, alcohol remained integral in Swedish upper-class women’s lives. The results are based on a qualitative study of Swedish women’s diaries. The study was financed by the Swedish Research Council, 2009–2012. Study limitations are also noted.