Heineken places hopes on Strongbow in American cider market

After five years of explosive growth (but now sinking), cider is 1% of beer sales in the USA, compared with 22% in the UK.  Heineken, now the owner of Strongbow, hopes to make cider a popular drink for American craft beer enthusiasts.

http://www.businessinsider.com/heinekens-strongbow-cider-not-a-trend-2016-4

 

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