In Rwanda 99% of the coffee grown there is exported. Although the government is trying to persuade people to switch from tea and Fanta to coffee, price is a big obstacle. Lacking sufficient roasters, Rwanda must send its beans to Europe or the USA to be roasted and then import the roasted beans.  This is not cheap.

http://www.npr.org/sections/thesalt/2016/03/06/469037646/rwanda-tries-to-persuade-its-citizens-to-drink-the-coffee-they-grow

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