Annemarie McCallister, “On the Temperance Movement”


Temperance movements in Britain developed in a parallel, but significantly different, direction to those in the United States. Although there was a desire to control drinking by legislation, moral suasion was much more central and tended to fall into particular categories of argumentation. The discourses of temperance drew on religion, but developed their own categories, myths, and iconography, verbal and visual. An appreciation of this propaganda leads to a greater understanding of the landscape of popular culture in Britain in the nineteenth century.

Short, richly illustrated online essay.