A Call for Book Chapter Proposals
Beers, ciders & spirits: craft beverages and tourism in the U.S.
Carol Kline, Hospitality and Tourism Management, Appalachian State University
Susan L. Slocum, Tourism and Events Management, George Mason University
Christina T. Cavaliere, Hospitality and Tourism Management Studies, Stockton University
The production of and interest in craft beverages has risen considerably in the last decade. Beers, ciders, and spirits are crafted by entrepreneurs in smaller batches than their larger corporate competitors, and boast unique flavors, production styles, and other characteristics that portray the personality of the brewers and/or the community where they are based. Relatively little has been written linking beer and tourism, and less still on cideries and distilleries. This volume will showcase the connection between the expanding craft beverage scene and urban and rural tourism. An emphasis will be placed on the connection between craft beverage production and sustainability elements of the quadruple bottom line that includes economic, social, environmental and climate change considerations.
Purpose and Scope
The purpose of these collected works is to provide a forum for discussion of the latest developments, trends, and research involving craft beverages and tourism. Both applied and conceptual chapters are encouraged. Chapter formats may include: standard research based chapters, analyses of best practice, comparative cases, exploratory literature reviews and theory-based work. Potential topics must focus on the overlap of craft beverages and tourism including but limited to:
- The scope of travel related to craft beverages
- The role of craft beverages in tourism development/expansion
- Economic, socio-cultural, environmental and/or climate change impacts of craft beverage-based tourism
- Travel behaviors, motivations and/or characteristics of craft beverage travelers
- Values and attitudes of craft beverages enthusiasts towards tourism development, host community, and/or sustainability issues
- Tourism partnerships between brewers and other tourism stakeholders
- Festivals, conferences and special events centered on craft beverages
- Managerial and policy implications of craft beverage tourism
- The role of craft beverages in tourism innovation or co-creation
- Best practices in craft beverage tourism
- Corporate social responsibility in craft beverage tourism
We would like to invite chapter proposals (1000 words) by October 1st. Proposals should include:
- The topic and how it fits into the framework of the book
- Key concepts of the chapter
- Methods (if the chapter is based on empirical research)
- Expected conclusions or outcomes
Chapters will be a maximum of 6,000 words and must not have been published or submitted elsewhere.
For more information, or to submit a chapter proposal, please contact Carol Kline email@example.com.
October 1, 2015: Proposal submission deadline (1000 words)
December 1, 2015: Notification of acceptance
May 1, 2016: Full chapter submission (6,000 words)