‘Sweet oblivious antidotes’? Lady perfume drinkers of the late 19th century
In the early 1890s several writers suggested that a new fashion was taking hold among the urban women of Europe and America: drinking Eau de Cologne. Stories appeared in both medical journals and popular newspapers of women ingesting perfume in various ways – from the delicate act of swallowing ‘a dose of cologne dropped on loaf sugar’ to the unrestrained swigging of whole bottles of 4711. Mirroring recent anxieties about middle-class drinking habits, doctors and journalists emphasised that these cologne drinkers were usually well-to-do, wealthy, and respectable members of the community, sometimes even members of London ‘Society’.