Grace Elizabeth Hale wrote an article in the NYT, “When Jim Crow Drank Coke.”  For her, the NCAAP opposition to Mayor Bloomberg’s restrictions on large sugary drinks was ironic.  Atlanta-based Coca Cola removed cocaine from its drink in 1903 because of fears among white southerners that drinking Coke would turn black men into rapists.  Thereafter, Coca Cola presented its beverage as a “white” drink and avoided advertising that appealed to blacks.  In contrast, Pepsi marketed its drink to African Americans during the 1940s.  Eventually, it stopped doing so in order not to be considered a “black” drink.  Of course, eventually Coca Cola sought black customers as well as white ones.

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